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Art-merch products are successfully used by Museums, Galleries, Theaters and other cultural institutions, where there are permanent collections of Design and Art items. By offering (and selling) Art-merch products to visitors, these organizations (cultural institutions) promote their core art collections, as well as earn additional financial profits that they can use to further develop their institutions. Art-merch objects sell well during exhibitions, presentations, concerts, performances, performances, and other events.
Thus, by selling Art-merch objects, many Companies receive significant additional profit, which can often be equal to the profit from the sale of basic services. Among the museums and galleries that use Art-merch products, we can name such museums as the Louvre, Prado, British Museum, Metropolitan, Vatican, Uffizi, Hermitage and many others. Among the theaters are the Royal Opera and the Royal Ballet in Covent Garden, the Paris Opera, La Scala Theatre, the Bolshoi Theater, and many others. Some British museums have completely waived fees (entrance tickets) for viewing their main collections. But in the shops of these museums, people buy a large number of Art-merch objects, gifts, accessories, souvenirs and other beautiful items made on the basis of their art collections.
Many Owners of Private Galleries, Corporate and Private Collections, artists and designers also follow the successful experience of large Museums. Art Owners have also begun to produce Art-merch objects in order to popularize (promote) their core collections. Art-merch objects can be offered to the public at the Gallery's stand during the organization of international or regional art fairs, exhibitions, festivals. Visitors to exhibitions and stands of Galleries and Companies can always afford to buy a small beautiful Art-merch object (Porcelain plate, Ceramic Mug, Decorative Pillow, T-shirt, Neckerchief or other Accessory), which will be a pleasant decoration in the everyday life of the buyer. As a rule, Art-merch objects are not as expensive as original art works. But since Art-merch objects are not just souvenirs, but beautiful and stylish things (often of high quality production), their cost is not so low. So, by selling Art-merch objects, Art Owners can get back the money spent on organizing an exhibition (booth) at the fair.
Shop or Sales Corner Art-Merch objects can be opened in any Private Gallery. Often visitors to the Galleries cannot afford to buy an original work by an artist (usually due to the high cost of his art). At the same time, these people may like the art of this artist, and they are very happy to buy Art-merch objects (as part of the art of this author).
Art-merch objects, which are offered for sale in the Galleries, popularize (advertise) original art works and main collections, as well as promote them on the art market. As you know, the more Art-merch objects people buy, the more popular the original art work becomes. At the same time, the more famous (popular) the art work is, the more people want to buy it. This means that art work can be sold at a higher price. Ultimately (sooner or later) the original work is also bought by art collectors, art dealers, art foundations or museums. Therefore, we can see a certain influence of Art-merch objects on the art market.