FRIEZE ART FAIR LONDON
Frieze Art Fair is an international contemporary art fair in London, New York, and Los Angeles. Frieze London takes place every October in London's Regent's Park. The fair was launched by Amanda Sharp and Matthew Slotover, the founders of frieze magazine, and is led by Victoria Siddall, global director of Frieze Fairs. Frieze Art Fair features more than 170 contemporary art galleries, and the fair also includes specially commissioned artists’ projects, a talks programme and an artist-led education schedule.
Although staged for the purpose of selling work, the fair has become a cultural entertainment event and out of its 68,000 visitors it has been suggested that 80% attend purely to spectate.The fair also commissions artist projects and holds a programme of talks. The galleries who apply each year are carefully selected by gallerists who participate at Frieze, according to specific criteria.